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AJL Launches Swiss-Quality Hospitality Education for the Vacation Rental Industry

Updated: Dec 10, 2020

December 8th, 2020, Zurich- AJL Atelier, a boutique advisory firm for the global private accommodation and short-term rental industry, has joined forces with Switzerland’s in order to develop and deliver educational programs that elevate the professionalism and development of vacation rental professionals.

Lausanne-based is a fully remote learning platform with the mission to accelerate hospitality careers by leveraging technology-driven education partnering with leading professionals in order to make accessible world-renowned Swiss-quality hospitality education.

AJL Atelier is considered one of the most experienced advisory firms servicing the global private accommodation and short-term rental industry providing consultancy, financial advisory, pricing solutions and performance optimization for property managers and tech solutions globally.

AJL Education will be headed up by AJL co-founder Simon Lehmann and will provide high-quality exclusive content for delivered by short-term rental industry experts including Staysafe’s Natasha Morgan, Operto’s Michael Driedger, Natural Retreat’s Sarah Franzen, Rented’s Cliff Johnson and former Expedia Executive, Susan Tormollan.

Each course will contain six core modules designed to deliver full knowledge to those already involved in short-term rentals or those looking to enter the market for the first time. Topics covered include business strategy, revenue management, marketing, operations, distribution and leveraging technology.

AJL co-founder Simon Lehmann said, “At AJL, we’ve talked for a long time about the short-term rental industry suffering from low standards and issues around professionalism that do not match consumer expectations. Our partnership with is a perfect fit with a clear mandate to provide knowledge, skills and resources that support business owners and their staff access the highest quality education provided by our experts.”

AJL Education is available from December 8th and more information can be found at rental.

For more information, AJL Atelier and its full suite of professional services, visit


About Hotel.School:

We are the next-generation Swiss hotel school. An online learning platform with self-paced courses aimed at current hospitality professionals and those interested in joining the sector. Our mission is to accelerate hospitality careers by leveraging technology-driven education and partnering with leading professionals in tune with the current needs of the industry. Together we create impactful and actionable courses with knowledge companies are looking for when upskilling and reskilling their workforce. Our team is formed by seasoned executives with backgrounds in technology, private education, hospitality and tourism. Our founding members bring in years of experience and expertise in forming the Swiss-made hotelier.

Swiss Master Hotelier certificate: a 24-course, top-tier hospitality business programme to be completed in an average of 12 months starting in December

About AJL:

AJL is a boutique consultancy specializing in the international private accommodation and short-term rental industry. The firm has a global network to provide comprehensive support to property management companies and technology suppliers with a key focus on collaborating to create growth strategies that maximize both sustainability and revenue. AJL provides experienced financial advisory, pricing solutions, performance optimization and education for the industry.